This one has been brewing in me for some time. I touched on daily blogging in the past, but thought I would dive a little deeper.
The Label of ‘Daily Blogger’
Honestly, this is a dangerous label to attach to yourself. In fact, it may cause more stress than anything else you might call yourself.
Why does someone want to label themselves as a daily blogger? Is it to boast a little? To attract more readers? To make themselves stand out from the millions of other bloggers?
Or perhaps they honestly just have it in their heart to blog daily. To help more people.
I cannot say for sure. That can only be decided by the bloggers themselves.
The real danger of daily blogging is this: stuff happens. Life happens. Those twists and turns in the personal and business sides of our lives. You may get sick, or—worse yet—hospitalized. Maybe a new job throws you off your schedule. Or you just get tired and need a break. You slip in a few non-blogging days and hope no one will notice and you lose your status as a daily blogger.
Should You Do It? Is It Worth It?
Let’s step back and go beyond that label. There may actually be a method to your madness.
A lot of people will argue against daily blogging.
Should you opt for quality or quantity? Because more is not always better.
There is some truth here. You shouldn’t become a daily blogger for the wrong reasons sake and force yourself into doing short, trite snippets of text, forced content that you hope leaves the impression of a blog post.
Because let’s face it. Good writing, with posts that teach, inspire or entertain, is hard work. Trust me; no one knows that better than myself.
But like most things, it all depends on what your goals are. You may think daily blogging will increase traffic, improve your ranking, even lead to more conversions. Yes, it may. Or maybe not. There are just too many variables and you really need to find that sweet spot for yourself. I cannot guide you into a perfect situation.
Blogging Isn’t the Only Content Creating
I have never labeled myself a daily blogger for the reasons I have already shared with you. In the past, we have pushed out tons of content, more than many other bloggers. But has it always been daily? Heck no. It always comes down to what are goals are at any moment in time.
Yet, creating a lot of content is essential for our business model. All our of sites, our blogs and podcasts are our business. It has helped us with our traffic, ranking and the overall success of our oldest site.
What is the Answer?
You are going to find what content works. And the kind of schedule that will meet your goals. Currently we are doing three things.
- Not blogging as much
- Bringing a bit of video back into the mix
- Podcasting more
We have always created a ton of content, it’s just packaged differently.
It really is a matter of finding what your audience wants, whether they are potential customers, clients or simply your fans. Deliver, the rest will take care of itself.
Whatever you do, don’t set your sites too high. That can end up burning you out. Find your sweet spot and run with it.